Google Ads Management task list

Set up and run a PPC campaign with a good ROI

Continuously update and amend and monitor current ad campaigns

Remove campaigns that are not successful

Adjust budgets accordingly to maximise ROI

Adjust campaigns to match any seasonal offers

Look to reduce CPC (cost per click) on all campaigns

Bid Optimization: Once a week

Auditing

Bidding

Ad Copy Test (Inclusive in the max number of ad copies in the SLA)

Ad Extension Management

Keyword Management

Negative Keywords

Report Analysis

Report Generation: Monthly

App Extensions

Call Extensions

Location Extensions

Review Extensions

Sitelink Extensions

Callout Extensions

TERMS OF AGREEMENT AS AGREED BY THE CLIENT AND PEAR DIGITAL MARKETING

The term of this agreement will begin on the date of this agreement and will remain in full force and effect indefinitely until terminated as provided in this agreement. This agreement may be terminated at any time by either party to pause, suspend or cancel the services provided by PDM. All monies outstanding if applicable will be payable by the client to PDM. The client will set up Google Ad account and the client's debit/credit card will be linked to the account to pay for the ads. Ad budget to be discussed before campaign commencement. 

Reporting will be done monthly and weekly via PDF format Should the client leave our service in light of positive results without the appropriate notice period given to Pear Digital Marketing or remove our access to assets and ad accounts without prior notice as outlined above and without paying any fees owed under this agreement, Pear Digital Marketing reserves the right to use all and immediate legal recourse to recover all costs and the client acknowledges they will also be liable for any additional cost in recovery payable to Pear Digital Marketing.

Any payment methods on file will be charged any outstanding monies owed without permission. Pear Digital Marketing reserves the right to publish and showcase results we achieved for the client as part of our case studies and social media content. All confidential and sensitive information will be hidden. The client is aware that adding additional services such as ongoing email marketing, email marketing flow set-up, website design and development, conversion rate optimization, landing page creation, social media management, etc will mean an increase in our management fee. This will be discussed as and when required with the client. Discretionary discounts will be applied if additional services are taken. 

CURRENCY

All monetary amounts referred to in this agreement are in GBP or USD where applicable.

ADDITIONAL TASKS :
Tasks such as website development, search engine optimization, website modifications, conversion rate optimization, content creation, ongoing email marketing, and other marketing activities outside of Facebook and Google advertising will be quoted separately. Please note Pear Digital will not be responsible if Social Media platforms or Google reject or ban ads or ad accounts, we will assist in restoring them but we have no control over the algorithm. It is the client's responsibility to ensure that payment methods for Facebook and Google Ads are up to date. If Google or Facebook can't collect their payment they will pause ads this will impact our results and we will not be held responsible for any losses and our agreed fee/rate is still payable by the client. 

CONSIDERATIONS
The client acknowledges that PDM cannot guarantee any fixed or successful results as PDM has no control over social media or search engine platforms and any algorithm changes of social media platforms or search engine platforms. PDM does guarantee that all techniques used are industry compliant and all growth is in line with advertising platform policy and rules.  PDM ‘s service does not guarantee sales or an increase in business and this is acknowledged by the client. The client waives any right to any refunds or claims when they sign up to this service. Any chargeback claim will be challenged and the the client will incur further costs.

The client acknowledges that all our methodology such as ad account set-up, ad account structure is the IP of Pear Digital Marketing Limited.